MERCHANDISING & LICENSING NEWS

SURTEX® Announces Free Exhibitor Webinars


Sessions Focus on Advance Planning Tools for Maximizing the Trade Show Experience

In anticipation of SURTEX® on May 21-23, 2017 at the Jacob K. Javits Convention Center in New York City, exhibitors can sign up for five complimentary webinars designed to help them get the best results from their trade show experience. Exhibitors can register online and participate live, or view the presentation “on demand” if the date and time doesn't work with their schedule.   “Participating in a tradeshow like SURTEX provides opportunities to expand brand awareness, generate leads, build relationships, license work and write orders,” says Jill Campbell, Emerald Expositions vice president of marketing. “Emerald Expositions offers a wide range of exhibitor resources to help each exhibitor have a successful show.  This free webinar series supports our exhibitors from the planning stage through the show so that they are able to make the most of their investment.”   The slate of webinars focus on how to promote an exhibitor’s presence at the show through PR, social media and other marketing opportunities, as well as how to protect copyright and intellectual property rights, create a measurable sales plan, meet the best sales reps, navigate booth logistics, and design a booth that will stop buyers in their tracks.  
SURTEX Exhibitor Webinar series Put PR to Work for Your Company at NSS and SURTEX Participation in NSS or SURTEX provides access to an exceptional industry community — and that includes media. Plan ahead to take advantage of the Show’s PR resources, opportunities and exposure. Dianna Smoljan, president, The Write Concepts, the agency of record for both SURTEX and the NSS, will outline how to prepare and be ready to work with the media to make the most of the show experience.  
Thursday, Jan. 19, 2017, 1 p.m. EST NSS and SURTEX Marketing & Social Media Join Rob Fortier, Creative Talent Wrangler, along with Kelly P. Bristol, sales director for the NSS/SURTEX, as they discuss all things related to promoting an exhibitor’s presence at the show — including effective use of social media, “must-dos” for press coverage, and not-to-be-missed SURTEX marketing opportunities.  
Thursday, Jan. 26, 2017, 1 p.m. EST Copyright and IP Basics Emily Danchuk is an intellectual property attorney with almost 14 years of experience, and the founder of Copyright Collaborative, LLC. Danchuk specializes in all aspects of copyright and trademark matters, including infringement issues. This webinar will help artists and small businesses navigate the legal waters of intellectual property and copyright infringement.  
Thursday, Feb. 9, 2017, 1 p.m. EST Tradeshow Sales Success and Follow-Up Every exhibitor goes into a trade show with big dreams of opening new accounts, writing lots of orders, signing up an enthusiastic sales force and making a name for themselves in the industry. But why do some companies have a better show experience than others? To achieve success, exhibitors need to have a plan for success, and that means making sure they’re prepared for all the details of doing business. Rob Fortier, Creative Talent Wrangler, will lead this webinar. Thursday, Feb. 23, 2017, 1 p.m. EST Operations, Booth Logistics Megan Ellis, SURTEX operations manager, will present this webinar on all things operational — from shipping and move-in, to electrical, labor, furniture and furnishings – to help exhibitors set up their booth more easily and efficiently