MERCHANDISING & LICENSING NEWS

Miptv 9.-12. April 2018

Palais des Festivals, Cannes

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From Local Hits to Global: TV's New Trade Routes. Exclusive White Paper! Until a decade ago, TV Networks filled their schedules with localised versions of global hits. Today, some international TV successes began life as domestic shows made in the local language, set in the local culture and targeted at the local audience. In this exclusive white paper, Juliana Koranteng, editor-in-chief of business journal MediaTainment Finance, tracks this fast growing local-to-global trend injecting new life in international production and distribution.